In 2025, the 22nd ChinaJoy was held in Shanghai. As a digital entertainment exhibition, ChinaJoy attracts global attention. This year, it takes 'Gather・What You Love' as the theme. It has assembled 743 top domestic and forward-looking enterprises, showcasing the latest achievements and future trends in various fields such as games, e-sports, and AI technology.
ChinaJoy is known for its professionalism and forward - looking. And this time, ChinaJoy not only attracts many top gaming companies in China such as Tencent, NetEase and Century Huatong, but also draws 237 foreign business which from 37 countries, like United States, Canada, United Kingdom, Germany, Japan and Korea to participate this ChinaJoy exhibition. There are also some PC peripheral brands like Royal kludge, Mchose, Akko, melgeek, Aula. Kzzi, as one of the popular keyboard designer, also joined this activity.
Follow along with us and let's take a look at the grand scene on the spot.
This time it is a great honor to have invited Mr.Fang, the brand director of Kzzi, to join our interview at ChinaJoy. We would like to ask him to share some of his insights and understanding on keyboards.
We will share this interview in written form. This interview covers his original opinion behind the founding of Kzzi keyboard, the new product series of Kzzi and some future plans of Kzzi.
The following is the full content of the interview:
Winne: Hello, Mr. Fang. Thank you very much for taking the time to accept this interview during your busy schedule.
Mr.Fang:
You’re too kind. I’m also very happy to communicate with friends from overseas. Hello to all our overseas friends, I’m Mr. Fang. I’m glad to be part of this interview and answer some questions about Kzzi.
Winne: Thank you again, Mr. Fang, for accepting our interview. As we can see, the exhibition is really crowded with people. Did you foresee such a huge turnout interested in our showcased products here?
Mr.Fang:
Thank you all for your love to Kzzi products. The fact that so many people are paying attention to our brand has exceeded my expectations. This means that Kzzi brand and Kzzi keyboard is gaining popularity in the market and I believe Kzzi will do better in the future, including in the aspect of products and services.
Winne: Speaking of the Kzzi brand. Mr. Fang, could you introduce this brand for us?
Mr.Fang:
Well, Kzzi is an up-and-coming brand founded in 2021. It combines light luxury with fashion trends in keyboard design, aiming to create uniquely distinctive keyboards for users. There was a few keyboards which are focusing on the light luxury years ago. Building a light luxury retro keyboard such as Z98 keyboard with screen has gained a great potential.
Kzzi, as a popular keyboard brand, it can be easily described with“Play seriously, work meaningfully.” In this exhibition, Kzzi brings some excellent products to the ChinaJoy exhibition, such as the K98 and I75V2. Meanwhile, we will also present our new products to customers, the Ares series.
Winne: That makes me really look forward to it! Mr. Fang, could you reveal a bit about the new Ares series?
Mr.Fang:
Ares series has currently launched two magnetic switch keyboards with different layouts: 98-key Ares98 gaming keyboard and 75-key ansi keyboard. Cause we adopt the thicken case injection molding in the keyboard case, comparing with traditional plastic-case keyboards, Ares 98 is heavier and sturdier. The choice of a thick-case is not just about being thicker and more stable; it can also provide Hi-fi typing sound, which can create an wonderful pressing experience as both a gaming keyboard and a typing keyboard.
To ensure users can perform better in different games, Ares series features adjustable actuation point. Based on this feature, functions like RT, DKS, MT, TGL, SOCD become available. We hope that our users can set their own exclusive keyboard using habit if they play different games.
Just to share in advance, the Ares 98 will be launched overseas in September. Friends who like this product can definitely look forward to it!
Winne: Besides the new series, I notice that Mr. Fang has also brought other keyboards this time. Could you please introduce them to us briefly?
Mr.Fang:
Of course! For example, this K98-- it’s a popular 98key mechanical keyboard. This is a wired/2.4G/bluetooth keyboard with a 98-key qwerty layout. Also, it use thicken-case for the keyboard main part. It can provide players with a more stable operating experience. Meanwhile, thicken-case can make keyboard has longer service life and better typing sound. Combined with 5 layers of filling material inside, the keyboard offers HI-FI sound with kzzi new Taro switch. For the causal player, this keyboard can provide you a stable and comfortable gaming experience; For competitive players, there is also low latency 98 keyboard K98pro, it serves as a "detail guarantee" to enhance operational stability. Even for office user, K98 is equipped with kzzi silent switch Sakura V3 to choose.
Winne: After listening to your introduction, it seems that the new Ares series mainly targets for gamers. What about office - workers? Does Kzzi have a suitable product for them?
Mr.Fang:
Yes,Sure. Our I75v2 low profile 75 keyboard is perfect for office users. First, it adopts the low-profile switch specially developed from Kzzi’s laboratory, so that users can experience a perfectly comfortable typing experience. Second this is a tri-mode keyboard that can meet users' office needs in different environments. Besides that, the I75 V2 is equipped with a large battery that can last 400 hours, ensuring users can work for long periods. The clean style of i75v2 matches well with both MAC and Windows.
Winne: Since we've talked so much, would it be possible to talk about Kzzi's future product plans?
Mr.Fang:
We have certainly made full preparations for the second half of this year. Just give a brief update, we are planning to launch the K75V2 project. This is a retro keyboard with kzzi clasic keyboard design. The new version K75V2 keyboards is installed with a lighter force switch and a new silent switch. It is a great option for the long time typist and quiet environment. Comparing with K75, not only upgrading the switch, but also increase battery capacity.
Other new projects like Z75, G75,G87 are also in planning. Last year, kzzi released low profile 75 keyboard i75. We keep receiving the feedback of other layouts. This year, i98 is also in planning, let’s guess if it will also be a quiet 98 key mechanical keyboard.
This year, Kzzi will design cooler keycap set. Not only the simple keyboard with solid color scheme keycaps. The cool keycaps add more gaming atmosphere and rgb effect in our creative corner.
Winne: Could you please say something to the fans who support Kzzi?
Mr.Fang:
Thank you for your support. In the future, Kzzi will provide better products to reciprocate your love and support. Thank you, and hope everyone have fun in this exhibition! Hope to see you next time!
Winne: Thanks for reading to the end. If there is any question or feedback about Kzzi, please feel free to email Kzzi@kzzi.com for more details! See you next time~